The Next Big Thing in Consumer Technology
Smart World News |
The convergence of three major cycles—a new economic development cycle, a new geopolitical cycle, and a new technological revolution cycle—will present us with an increasing number of new normal conditions and new opportunities in the future. All new opportunities will go through four stages: unseen, underestimated, incomprehensible, and too late. In 2025, only by clearly understanding the prevailing trends can we seize the opportunities of the future.
Technology-driven consumption is an economic model that uses technological innovation to upgrade consumption. It aims to optimize consumption scenarios and product services through technologies such as artificial intelligence, 5G, and quantum computing. It is a strategic choice to address the restructuring of the global industrial chain and an essential path to achieve high-quality development. This model encompasses digital infrastructure construction, product and service integration and innovation, and the diversified expansion of consumption scenarios, involving fields such as smart homes and healthcare.
Three Major Promoting Effects of Digital Consumption
◉ Enhanced Consumption Convenience and Experience
The rapid development of digital consumption has enhanced consumption convenience and enriched the consumption experience. The emergence of digital channel transactions such as online shopping and instant delivery has broken through the limitations of time and space, enabling a wider and faster match between supply and demand. For example, the effective operation of instant retail models such as "flash sales" and "30-minute delivery of everything" allows consumers to meet their needs anytime, anywhere. The emergence of immersive and experiential sales methods such as e-commerce live streaming, virtual malls, and VR fitting rooms vividly showcases product performance, enhancing the shopping experience and product awareness.
◉ Driving Industrial Upgrading and Employment Growth
The booming development of digital consumption has driven enterprises to focus on service consumption upgrades. Through innovation, technological breakthroughs, and digital transformation, they are improving their ability to quickly respond to diverse and personalized market demands and convert production capacity, thereby promoting the development of advanced production capacity and the cultivation of new quality productivity. The rise of internet consumption models and related industries has provided SMEs with broader marketing opportunities and created numerous employment opportunities for urban and rural residents, increasing enterprise revenue and residents' disposable income, laying a solid foundation for further stimulating various consumer demands.
Strategies for Promoting Digital Consumption Development
◉ Technological Innovation and Industrial Support To fully leverage the new characteristics and advantages of digital consumption, efforts can be made in three areas:
technology, products, and channels. First, with the goal of promoting service consumption applications, continuous advancement of underlying technological innovation is crucial. Governments, research institutions, and enterprises can form a collaborative innovation force, strengthen basic research and development, promote cutting-edge digital technology innovation and the construction of new information infrastructure, and provide solid technical support for the development and improvement of digital products and services.
◉ Product and Service Innovation:
By meeting people's growing needs for a better life as the core, continuously innovate the supply of digital products and services. Encourage enterprises to fully utilize the big data advantages of digital consumption methods, accurately grasp consumer demand and consumption trends, optimize resource allocation, enrich high-quality supply, and achieve a balance between the total amount and structure of market supply and demand. Simultaneously, actively promote the "Artificial Intelligence+" initiative, encourage enterprises to combine digital technology with manufacturing advantages, drive digital transformation, open up new high-growth consumption tracks, and launch more high-tech digital products and services.
◉ Optimize Consumer Experience and Integration:
Prioritize optimizing the consumer experience and promote the innovative development of digital consumption channels and scenarios. Leverage cutting-edge technologies such as artificial intelligence, VR, holographic internet, digital twins, and contactless payment to innovate service functions such as virtual interaction, intelligent customer service, convenient shopping, and privacy protection, continuously enhance the consumer shopping experience, and further stimulate consumption potential. Accelerate the transformation of digital infrastructure and the upgrading of business formats in core urban business districts and pedestrian streets, create new consumption spaces such as smart business districts, smart blocks and smart stores, build a more convenient online and offline integrated living circle, and lead consumption trends.
